Perfect for organizations that have already started creating and publishing content, but need help defining a cohesive content strategy and leveling up the quality of what’s being published. Available on an hourly or monthly retainer basis, with a minimum of 5 hours per week.

Services may include:

• Editorial calendar planning
• Content strategy development
• Project management for all content production
• Managing internal and external writers/content creators
• Editing/revising all written content prior to publication
• Leading recorded interviews with SMEs and customers
• Content briefs
• Content writing (e.g., blog articles, whitepapers, case studies, ebooks, social posts)
• Basic graphic design (e.g., blog feature images, social images, infographics)
• Basic video editing (e.g., testimonial clips, SME clips, webinar highlights)

Perfect for organizations that need help mining internal and external subject-matter experts—as well as customers and users—to create compelling case studies, thought leadership articles, and other unique POV-led content. Available on an hourly, monthly retainer, or per-project basis.

Services may include:

• Leading recorded interviews with SMEs and customers
• Content briefs
• Content writing and editing (e.g., blog articles, whitepapers, case studies, ebooks, social posts)
• Basic graphic design (e.g., blog feature images, social images, infographics)
• Basic video editing (e.g., testimonial clips, SME clips, webinar highlights)

Perfect for organizations and leaders who can commit to writing first drafts of blog articles, whitepapers, social media posts—but need help editing and polishing their content to make it publish-ready. Available on an hourly or monthly retainer basis.

Services may include:

• Brainstorming calls with executives and internal SMEs to provide direction on first drafts
• Multiple rounds of feedback and revisions for every draft
• Extensive editing for content produced by external freelancers to ensure it meets internal team standards
• Extensive editing for AI-generated content to ensure it meets Google’s EEAT standards (Experience, Expertise, Authoritativeness, and Trustworthiness
  

I believe great content marketing is more of an art than a science—and no content strategy is one-size-fits-all. We’re human-first, after all—and every company comes with a unique combination of human founders, leaders, staffers, and customers.

All of that is to say, we’ll tailor our process to your needs and preferences. But here’s the gist of what you can expect.

We’ll meet for 30 minutes to get to know each other, chat about content needs and priorities, and determine whether it’s a good mutual fit for us to work together.

You’ll get a customized proposal with multiple options to select from. The goal is to find a package that works well for both of us so everyone’s feeling good as we kick off our partnership.

Next, we’ll book an optional 30-minute follow-up call where you can ask any lingering questions before we officially start working together.

Woo! We’re officially partners in content! At this point, we can either book an initial strategy call or work asynchronously to determine appropriate next steps to get started—whichever you prefer.

Here’s where the rubber meets the road. I believe the best way to find our sweet spot working together is to dive in and get my hands dirty. In between all the editing, writing, and creating, we’ll meet periodically at whatever cadence makes sense for you.