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Postscript •

13 High-Converting SMS Opt-in Popups from Real Brands

Your top goal as an ecommerce merchant is to convert website visitors into customers.But even if that doesn’t happen the first time—or second, third, or fourth time—someone lands on your site, there’s major long-term upside to capturing their phone number instead. And one of the best ways to do that is through SMS subscription popups.You can easily create, customize, publish, and track your brand’s SMS opt-in popup right within Postscript.But, how do you optimize it for conversion? It’s a great...
Postscript •

4 A/B Tests Every SMS Marketer Should Be Running

Most marketers are at least familiar with the concept of A/B testing. But, putting it into practice—especially on a consistent basis—is easier said than done. Planning and producing all of your brand’s ad, email, and SMS campaigns is a tall order on its own, so piling a testing program on top of that might seem downright impossible.Here’s the thing, though: if you’re not testing the effectiveness of your messaging, then you’ll never know whether you’re getting the highest possible returns for yo...
Eleos Health •

4 Things AI Can Do for Behavioral Health Clinicians

Half of everything a physician knows about medicine will be obsolete in 73 days.

That’s the pace of modern medical advancement—and it’s literally impossible for any doctor to keep up (unless they somehow figure out a way to study 20-plus hours a day).

As a behavioral health clinician, you aren’t exempt from this dilemma: half of everything you know about your field will be obsolete in 7 years. Scary, right?

If only there were a “refresh” button on your brain—a way for you to continually...
Postscript •

6 Creative Ideas for Using Keywords to Drive Conversational SMS

At the most basic level, conversational SMS is engaging in two-way text messaging with your subscribers. You send out a text, and they respond.While many ecommerce brands achieve conversational SMS by monitoring and manually replying to subscriber responses, that sort of labor-intensive approach isn’t feasible for every business. Smaller brands may not have the staffing necessary to commit to this sort of effort—and larger brands with huge SMS marketing lists may not always be able to manage the...
Postscript •

6 Surprising Facts About SMS Unsubscribes

Unsubscribes happen. No matter how personalized your messaging or how great your creative, some folks are going to churn out of your list—and that’s perfectly normal.In fact, you actually want unengaged subscribers to opt out. Otherwise, you’re paying to message people who will probably never convert. Engaged subscribers, on the other hand, are the holy grail of SMS marketing: you want to retain as many of them as possible for as long as possible. So, it’s important to understand the real reason...
Eleos Health •

7 AI Must-Haves in Behavioral Health | Eleos Webinar

Artificial Intelligence (AI) is reshaping the landscape of behavioral health as we know it—offering task automation, data-driven insights, and clinical decision support to facilitate more effective and efficient care.

But with all of the hype surrounding AI, how does the tech-forward leader separate fact from fiction and determine what tech capabilities can truly make a difference for their organization?

In this webinar, a panel of tech experts—including Amanda Rankin, LCSW, Customer Insig...
Postscript •

7 Best Practices for Handling SMS Subscriber Responses

Few things are worse than a “read” notification without a response (just the thought makes us cringe). It's why the Internet is full of “no text back” memes. While this modern faux pas can be good for a laugh, it also brings up an important lesson in SMS etiquette: when your subscribers text you, you should always text them back.Failing to respond to incoming text messages in a timely manner not only makes subscribers feel unimportant—it also ruins the magic of SMS. No other marketing channel al...
WebPT •

7 Must-Know Facts about Billable PT Treatment Time | WebPT

In the classic 1993 legal flick The Firm, Gene Hackman’s veteran attorney character advises a rookie associate (played by a young and dashingly handsome Tom Cruise) to bill for any hours he spends “even thinking about a client”—whether he’s “stuck in traffic or shaving or sitting on a park bench.” Unfortunately, the rules governing billable time in rehab therapy are not as, shall we say, open to interpretation. In fact, billing for every single minute of a patient visit would be a serious red fl...
Postscript •

7 SMS Automations to Boost Revenue (& How to Optimize Them)

As any good financial advisor knows, the first rule of investing is to diversify.The same goes for your SMS strategy.Sure, full-list campaigns can be great for driving a lot of revenue in a short amount of time—but they shouldn’t be your only play. That would be like pouring all of your savings into one investment.Instead, it’s important to balance your SMS portfolio with different types of messages, including those specifically designed to maximize the long-term ROI of your SMS program. We’re t...
Eleos Health •

8 Simple Rules for Rocking Your AI Rollout | Eleos Blog

AI is quickly becoming part of the behavioral health landscape. Leaders know it can ease documentation, support clinicians, and strengthen care. But unfortunately, adopting it isn’t as simple as flipping a switch.


The biggest challenge is implementation. How do you bring AI technology into your organization in a way that works for your clinicians, your workflows, and your clients?


That’s the question Colorado-based Clinica Family Health & Wellness (formerly Mental Health Partners) set out...
Postscript •

9 ROI SMS Marketing Stories That Prove SMS Is Worth It - Postscript Blog

Eleanor Roosevelt once said you should do one thing every day that scares you—and if fear has so far kept you from leveraging SMS in your ecommerce business, then one of those things should definitely be giving text a try in 2022.Why? Well, beyond the fact that more traditional marketing channels like email and paid advertising will continue to lose effectiveness over the next year, there’s a ton of proof that SMS drives incredible returns for ecommerce merchants. (We’re talking 100X-plus!)On th...
Eleos Health •

AI Accountability and Responsible Use in Healthcare | Eleos Blog

“If we knew what we were doing, it wouldn’t be called research, would it?”

This quote from Albert Einstein rings perhaps a bit too true in the world of healthcare AI. At this point, there’s no denying the benefits of AI for behavioral health providers and clients. But there’s also no hiding the gaps in evidence validating AI’s effect on the care process—positive and negative. 

The technology is simply too new—and the scientific process too slow. Plus, we have to use AI in order to study it...
LinkedIn •

AI Benefits Carousel LinkedIn Post

"My workload is perfectly balanced. I don't want any extra help." - No behavioral health provider ever

#AI can't do the job of a #BehavioralHealth provider — but it sure can make their job better, easier, and more enjoyable.

Saving time on documentation is just the beginning. With the right AI platform, providers are not only less burnt out, but also less prone to forgetting crucial care details or submitting non-compliant notes...
Eleos Health •

AI Privacy & Security in Behavioral Health | Eleos Blog

Ever tried shoveling the driveway in the middle of a snowstorm?


No matter how fast you work, it’s almost impossible to finish before a new layer of fluff begins to settle on top of your progress—and you have to start all over again.


Keeping up with all the different AI privacy and security rules, regulations, and guidelines presents a similar challenge. Just when you thought you had a handle on current requirements and best practices, another new law or framework falls out of the sky—and y...
Hagadone News Network •

Anglers brave cold for chance to reel in big one

It was a cold, wet morning at Hidden Harbor in Woods Bay, but underneath his layers of soaked rain gear, Jim Landwehr’s heart was warm.

Landwehr was one of several volunteers who provided boats and fishing materials for the 18th annual Fishing Without Barriers Day on Flathead Lake last Thursday.

The event, which is organized by Montana Fish, Wildlife and Parks and the Montana Charter Boat Association, gives anglers with disabilities the opportunity to experience the joy of a simple summer past...
Postscript •

Apothékary Achieves 75% Click-Through Rate with Conversational SMS

By the time the marketing team at plant-based health and wellness brand Apothékary adopted SMS in fall 2021, it had been on their radar for quite some time. While they had seen success with email marketing and paid advertising, they wanted to be proactive with diversifying their channels. “SMS felt like the next right thing to do,” said Katie Magnus, Senior Marketing Manager at Apothékary.While she was nervous initially about the added time commitment this new channel would require, Katie was pl...
Hagadone News Network •

Averill matriarch leaves lasting legacy

The Flathead Lake Lodge has been a fixture on the east shore landscape for more than 60 years, and its longevity is due in no small part to the behind-the-scenes presence of a very special lady.

Virginia Averill — the second wife of Flathead Lake Lodge founder Les Averill — passed away Oct. 15, just over five years after her late husband.

“Ginny” was the product of an old-fashioned Montana upbringing on a farm in Stanford, Mont. That, said stepson Doug Averill, helped shape Ginny’s warm, welco...
Postscript •

Back in Stock: The Most Important List Growth Tool of 2022

It’s 2022, and at this point, we’re all pretty tired of turning lemons into lemonade. But with lingering supply chain issues that aren’t going away anytime soon—not to mention inflation, labor shortages, and other less-than-ideal economic conditions—we’re probably gonna need to keep that juicer out a little longer.For many merchants, the lemons we keep talking about are inventory. Maintaining a predictable level of inventory has become increasingly tough. High consumer demand, increasing transpo...
Eleos Health •

Beating Burnout with Eleos: 90% of Staff Feel Less Stressed

Like many behavioral health workers, Darren Dunham loves what he does. What he doesn’t love is the work that comes after his workday. And until recently, that work was constantly stretching into the late evening and early morning hours.

“I really like this kind of work, but it’s very intense as far as giving quality services and being able to meet documentation deadlines and direct service goals,” Dunham, a team leader at Chicago-based Trilogy, said during a recent webinar with Eleos Health....
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